(Mike Cherney & Heather Haddon – Wall Street Journal)
Dairy makers are hoping pureed fruit and genetically screened cows can help win back consumers who have soured on milk.
US milk sales are down 11 per cent by volume since 2000, according to US Department of Agriculture data. Plant-based milk substitutes have taken some of the remaining market share. And a turn away from packaged foods has sapped sales of breakfast cereal, a key milk accompaniment.
Milk companies are fighting back with products they are billing as an improvement on the original.
“Innovation is the only way out,” said Blake Waltrip, chief executive for the US at A2 Milk, a New Zealand-based company that sells milk that lacks a protein that might cause indigestion for some. Click here to read more.