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Meal Replacement Company Soylent Has Imports Blocked in Canada


(Maija Kappler – Canadian Press)

Soylent, the meal replacement drink that's been called both “the future of food” in breathless headlines and “the end of food” by the New Yorker, can no longer be sold in Canada due to a failure to meet federal food regulations.

The Canadian Food Inspection Agency says it advised Soylent earlier this month that the company's drinks do not meet the compositional requirements for meal replacement products, and that imports would have to be halted unless regulations were met.

But the agency is not recalling Soylent products as there's no health risk to consumers.

In a statement posted on Soylent's website, CEO Rob Rhinehart says the company intends to comply with CFIA regulations, even though the company “feel(s) strongly that these requirements do not reflect the current understanding of human nutritional needs.” Click here to read more.

Related: Soylent Stops Canadian Sales After Regulators Say It’s Not a Real Meal (The Verge)