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Not Made in America: Wal-Mart Looks Overseas for Online Vendors


(Nadita Bose – Reuters)

Walmart.com, trailing Amazon.com Inc in the number of goods for sale on its website, is recruiting vendors in China and other countries to boost its online offerings in a pivot away from Wal-Mart’s Made-in-America campaign.

While there is a financial incentive behind the move, Wal-Mart’s decision comes out of necessity: not all the goods its customers want - ranging from jeans to bicycles to beauty products - are manufactured within the United States.

That reality pits Wal-Mart against President Donald Trump’s “Made in America” push. It also risks alienating some of Wal-Mart’s existing U.S. vendors since it runs counter to the American-made pledge the retailer made in 2013 in a bid to win customers, and satisfy unions and other critics who said its drive for low cost goods was undermining American jobs. Click here to read more.